what we do.
concurrence is the solution for understanding your advertising.
When it comes to your advertising, there's no room for guesswork. You need a tool that can do more than just measure individual ad performance. You need a comprehensive view of your campaign.
With concurrence, you'll be able to identify how ads are interacting in-market, cross-channel, and over-time. Evaluate the effectiveness of your campaign with our proven longitudinal design.
concurrence features
01. isolate advertising impact
The concurrence longitudinal design is the only accurate way to isolate in-market advertising impact. This unique methodology involves a two-phase study:
1. Pre-Wave
First, respondents are surveyed on brand KPIs before your campaign starts. This establishes a benchmark and accounts for pre-existing favorability in the post-wave.
2. Post-Wave
Next, a subset of the same respondents are re-interviewed after your campaign runs. Respondents are asked the same brand KPIs as before, along with questions that assess advertising recall, branding, and diagnostics.
As in a clinical trial, the power of this design lies in measuring the same individuals over-time and comparing those with and without campaign engagement. Trackers and lift studies can't keep up. That's what makes concurrence the gold standard in advertising research.
introducing snapshot
Most of what you love about concurrence in a smaller package.
As a single-phase design, snapshot saves you time and money. This point-in-time offering provides insights on campaign performance: cross-channel interactions, amplification, and individual ad performance. While the isolated impact of your advertising is not measured, snapshot fulfills many advertising research needs.
snapshot designs
01. one-off
Turn to snapshot when you need a quick, holistic view of your campaign.
Useful when launching new creative, refreshing old creative, or for the occasional campaign check-up. Easily adjusted to meet your budget.
02. tracking
Stay on top of your campaign's health and evolution with snapshot tracking.
Perfect for your always-on advertising, seasonal campaigns, and complex multi-tactic campaigns.
03. early read
Get the best of both worlds with a mid-flight snapshot.
Placed in the middle of a longitudinal concurrence study, snapshot gives you early insight on your campaign's direction. Maximize your campaign's impact by identifying issues early and making in-market adjustments. Update creative, reallocate spend, or change your ad mix.